Friday, April 29, 2011

Movie Transformer

Transformers is a 2007 American science fiction action film based on the Transformers toy line. The film, which combines computer animation with live-action, is directed by Michael Bayand produced by Steven Spielberg. It stars Shia LaBeouf as Sam Witwicky, a teenager involved in a war between the heroic Autobots and the evil Decepticons, two factions of alien robots who can disguise themselves by transforming into everyday machinery. The Decepticons desire control of the AllSpark, the object that created their robotic race, with the intention of using it to build an army by giving life to the machines of Earth. Megan FoxJosh DuhamelTyrese GibsonJon VoightAnthony Anderson and John Turturro also star, while voice-actors Peter Cullen and Hugo Weaving voice Optimus Prime and Megatron respectively.
Producers Don Murphy and Tom DeSanto developed the project in 2003, with a treatmentwritten by DeSanto. Executive producer Steven Spielberg came on board the following year, hiring Roberto Orci and Alex Kurtzman. The United States Armed Forces and General Motors(GM) loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Hasbro organized an enormous promotional campaign for the film, making deals with hundreds of companies. This advertising blitz included a viral marketing campaign, coordinated releases of prequel comic bookstoys and books, as well asproduct placement deals with GM and eBay.
Transformers was a box office success despite mixed critical reaction to the radical redesigns of the characters, and reviews criticizing the focus on the humans at the expense of the robots. It is the thirty-seventh most successful film released and the fifth most successful of 2007, grossing approximately US$709 million worldwide. The film won four awards from theVisual Effects Society and was nominated for three Academy Awards for Best Sound, Best Visual Effects, and Best Sound Editing.
The film spawned a sequel, Transformers: Revenge of the Fallen, which was released on June 24, 2009 to negative reviews but was a commercial success and grossed more than its predecessor. A third and final film is set to release on July 1, 2011 in 3-D

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